Taking surveys plays a big part in knowing the pulse of your employees/audience. It helps you in your decision making process as well. Thus, there are certain guidelines to be followed to create a proper survey.
Be Direct
Do not go around in circles while you post questions. This will confuse the survey taker and they would fail to understand the question. Thus it is advisable to ask direct questions to make your questions clear.
Big Ideas=Multiple Question
If you have a big idea, do not ask it in one go as you can actually use it to ask multiple questions. This would give you a better understanding of what your audience is looking for.
Do Not Lead Them
It is advisable not to ask questions in which you are leading them to a particular answer. This will not give you a clear answer as the respondents would not be honest about their feelings.
Do Not Complicate
Do not try to complicate things by using difficult and complicated language. Try to use easy words and understandable words to avoid creating any confusion in the minds of the respondent.
